Yext alternative focused on Google Business Profile bulk management. Per-location pricing, background jobs, MCP for AI agents. No enterprise annual contract required.
Yext is a great multi-directory distributor, but most chains only need to dominate Google. Mapgrid delivers just that layer — better and cheaper.
| Feature | Mapgrid | Yext |
|---|---|---|
| Focus | Google Business Profile at scale | Multi-directory listings |
| Pricing model | Per location — see /pricing | Enterprise annual contract |
| Time to first bulk edit | Minutes after OAuth | Days (onboarding) |
| MCP for AI agents | Yes | No |
| Review inbox with AI drafts | Included | Add-on module |
Yext distributes listings to 100+ directories under enterprise contracts. Mapgrid focuses exclusively on Google Business Profile — where 90% of local search happens — with transparent per-location pricing and no minimum term.
For teams that only need Google Business Profile management (not Bing, Apple Maps distribution, or a knowledge graph), Mapgrid is typically 60–80% cheaper than an equivalent Yext deployment.
Mapgrid replaces the Google Business Profile management piece of Yext (bulk edit + reviews + posts + insights). We do not build hosted store-locator pages — but many customers plug our data into their own site via API.